Upbranding Emixa
Evolving an identity to carry a new strategy, from manifesto to visual language to website.
Situation
Emixa was formed in 2023, when five specialist companies joined forces to help mid-to-large organisations modernise mission-critical operations across Siemens, SAP and Mendix landscapes. The company had outgrown their identity: the brand no longer matched the hands-on culture clients experienced. The brief asked for an evolution rather than a rebrand, a new layer on the equity already built.
Approach
We began by reviewing what the identity had already earned, then defined the foundation with Emixa's team: purpose, positioning and the manifesto. From there the brand evolved in deliberate steps, every verbal and visual choice building on existing equity and traceable back to the strategy.
Result
The new identity went live on emixa.com in 2026, with Change needs makers leading the homepage and the voice carrying through every page. It now carries a business of 550-plus professionals and more than 1,700 clients across Europe, and it holds as the group grows.
