Charging across brands
Powering E.ON Drive with a multi-brand Design System.
Situation
E.ON Drive sells EV charging across an ecosystem of products: some under its own brand, some co-branded with automotive partners, on web and in an app, across several countries. Every brand wanted its own look and every market had its own needs. The usual answer is more codebases, more people and more drift. E.ON Drive needed the opposite: one system a small team could keep running on its own.
Approach
We built the system unbranded. Components know only structure, behaviour and accessibility; brand lives entirely in design tokens, so one component renders as either brand, light or dark, by swapping a token set. Working with two developers, we wired those tokens straight into React and set a lean way of working from Figma to shipped, with the effort front-loaded so the system could later run on three people.
Result
The web experience went live across the Nordics for E.ON Drive and a German automotive brand, fully responsive, from one codebase. A new brand was a new set of tokens, not a new project, and a visual change reached live code in hours. The companion app was built before the wider programme was cut. After handover, the team of three kept running and extending the system on its own.